Friday, September 14, 2007
iPhone early adopters get $100 back
In this open letter to all iPhone early adopters, Steve Jobs has generously offered a $100 credit towards any purchase in Apple Store. Definitely a good move since the price slash came just months after intial offering of the product. A large number of buyers who were caught up in the excitement of the launch were not part of the early adopter demographic. So they were indeed shocked at the price slash. But people like us who live and breathe in technology land know tech gadgets aren't something you buy as an investment for future. You know if you wait, it will get faster, cheaper, smaller (or bigger) over time and what you have will become obsolete faster than you had imagined (remember the last laptop or digital camera purchase). Folks who bought the iPhone early got something for it, they got to be the first iPhone owners. They got to be the cynosure of everyone's attention and the unmistakable cool image it carried of truly owning something everyone around wanted to lay their hands on, or at the least gaze at. All in all, Apple did the right thing being focused on keeping the customer happy, rather than the bottom line at the end of the day.
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